Business plan

With the Pixel 6, Google tries to emulate Apple’s business plan

It’s no secret that the Apple iPhone is king in the US smartphone market, with iOS devices taking over 50% of the market. This level of success tends to eclipse any other smartphone ad in the US, like the recent version of Google Pixel 6 and Pixel 6 Pro.

That hasn’t stopped Google’s smartphone ambitions, however, and this version looks more like Apple than any other.

Why? Because this year Google has done a few things very differently. For starters, this is the first time that a Pixel device has been powered by Google’s own chips, the Tensor. Apple using its own A-series chips for the iPhone has helped it optimize iOS for everyday use, so the chances of Google doing something similar for Android are high.

Image: Google

Google also uses Apple’s marketing tricks, with the Tensor claiming to have 80% faster CPU performance and 370% faster graphics power than the Pixel 5. Note that they only compare these states against their previous device and no to competition. . Yes, the iPhone does that, too, every year.

This year, Google also copied Apple’s price points. There’s the mid-range Pixel 6 at $ 599, then there’s the premium Pixel 6 Pro at $ 899.

The usual Pixel versions only differentiated the normal and XL models with screen size and battery size, but this year the Pro model gets an extra telephoto lens, better screen with higher resolution, refresh rate higher and smaller bezels, a 512 GB storage option, and more RAM at 12 GB compared to 8 GB on the base model.

It sounds quite familiar to anyone paying attention to the iPhone differences between the Normal and Pro models.

google pixel pass
Image: Google

Then there is the sales model. Of course, you can buy your Pixel 6 through your carrier as usual, but Google also offers a subscription model, called Pixel Pass, which gives you the phone and a selection of Google services for a low monthly fee.

Apple has a similar plan for its services, Apple One, but the handset is not part of the deal, so Google could score big points here. Pixel Pass also gives you Preferred Care for free for two years, a $ 7 per month device protection plan.

It’s the most Apple-like smartphone launch we’ve seen from Google. Heck, this is the most Apple-like smartphone launch we’ve seen from any Android manufacturer. Yet launch day marketing is one thing, after-sales customer service is another.

Google hasn’t gotten into the habit of genuinely caring about its customers once they’ve become customers, with offshore customer service centers and scripted responses. If Google is serious about competing with Apple, it has to fix the aftermarket part of its business.

Do you have any ideas on this? Let us know below in the comments or refer the discussion to our Twitter or Facebook.

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