According to reports, only 35% of businesses report getting any significant return from their content marketing efforts. And all of this after the benefits and rewards of content marketing for a business have long been established.
Marketers and business owners around the world quickly realize that content marketing success isn’t a given, and while content is king, just posting it won’t automatically grab your attention. that you deserve. And it’s not hard to see why:
Your biggest competition are puppy videos and baby photos
The fact is that every day more than 6 million new blog posts are published, and a lot of them are in your niche. But these aren’t even the biggest hurdles you face in getting your content noticed.
The reality is that your content is competing with a host of other things that your audience finds more entertaining. I’m talking about entertainment gossip, cute puppy videos, and baby photos and videos from friends and family.
No matter how good your content is, you will always have a hard time competing with content like this.
Here are some other stats to consider:
- In the United States alone, there are 31 million active bloggers who post at least once a month
- 85% of B2C marketers and 91% of B2B marketers agree that their businesses use different types of content in their marketing efforts.
- 55% of businesses say blog content is a priority marketing tactic
- 96% of businesses expect their content marketing budgets to increase in the future as they plan to create more content
- 57% of marketers plan to increase their use of blogging as a way to gain attention and sell
With so much competition, you’ll need to do more than just hit PUBLISH to get your content the attention it deserves.
Content promotion is the last piece of your content marketing puzzle
If you’re struggling to get visitors to your blog or get people to notice your well-researched content, then more than likely you don’t need more content. What you need is to invest in content promotion tactics that can deliver your content as far as possible on the internet on the screens of your target audience.
If content is king, then think of content promotion as the kingmaker. And without it, you might not see the ROI you put into creating content.
What content promotion tactics are you already using for your content marketing, if any?