Business plan

Where to find hundreds of sample business plans

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Whether you want to create the next unicorn startup or lay the foundation for a successful and sustainable business, the process starts with your business plan.

Each business plan should include the following elements:

  • Abstract: Start with an outline of your business purpose and objectives, and why you think it will succeed.
  • Presentation and objectives of the company: Now you can dig deeper into what problem your business wants to solve, how it will do it, and what competitive advantages it has.
  • Market opportunities: This is the assessment of your target market, target audience, market trends and competition.
  • Marketing and Sales: Explain how you plan to grow and market your business.
  • Management team and operations: This is where you explain who will run your business and how it will be structured.
  • Financial analysis: Include planned expenses, income, cash flow, etc. Break down your projections by quarter or month. If your business is already in operation, include things like your balance sheet, income statement, cash flow statement, operating budget, etc.
  • Request for financing : If you are seeking funding, explain in detail how much you will need and why you will need it. Specify how far, in terms of months or years, this funding will take you. Be sure to include how you plan to repay this debt later.
  • Appendix: This is where you include supporting documents such as resume, pictures, credit history, patents, permits, licenses, reference letters, etc.

While it’s extremely helpful to know what to include, it’s even more helpful to see some examples of actual business plans.

The examples can give you the inspiration you need to start writing your own business plan.

Sites with sample business plans

Here are my favorite resources that feature great business plans.

1. B-plans

At Bplans, you will find more than 500 sample business plans tailored to specific industries, including:

  • Online and offline retail stores
  • Services
  • Medical and health care
  • Restaurants, cafes and bakeries
  • Pet services
  • Consultant
  • Beauty salons and day spas
  • Manufacturing
  • And much more

2. Life Plan

LivePlan is another place where you can find inspiration for writing your own business plan.

It has hundreds of examples across industries.

This also have 10 professionally designed themes you can use to make your business plan even more polished.

3. Global ACCA

ACCA Global offers three mock business plans that can be downloaded.

You will find one for an airport cafe, another for a stone importing business, and a third for a fuel saving business.

4. US Small Business Administration

The US Small Business Administration offers a comprehensive guide to business plans, as well as an in-depth analysis of the difference between a traditional business plan and a lean startup business plan.

Discover a traditional business plan for a consulting company and a lean-startup business plan for a toy company.

The US Small Business Administration also connects you with free business plan advisors if you need additional guidance.


There’s only one sample business plan here, but it’s a good one.

Shopify has created a sample business plan for a fictional organic denim and clothing company, and it’s definitely worth a look.

Now that you have ideas and inspiration, you can craft a unique business plan for your business by communicating your unique vision for your product, your target audience, and your go-to-market strategy.


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