It is estimated that there are around 2 billion websites in the world today. While only 200 million of them are active, it’s still a hell of a lot of content. And if you run a business, lots of competition! It is therefore essential to have an excellent website for your operation. You often have a chance to make a good impression, and if you miss your chance, you’re unlikely to get a second chance. You may think you have a great site, but it could actually turn off your audience. Read on and find out what your business website needs to succeed in 2022.
Professional websites are digital storefronts. If you’re not sure what your website’s goal is, you can be sure your audience won’t be either. You have to show them who you are, what you do and what you offer. It seems like an obvious thing to say, but millions of sites out there never get it right off the bat. It is not enough to have a site, it must say something! Once you know what you want, you’ve got a great start and can build from there.
Know your audience
So you have established what you want. But what does your audience want? If your site doesn’t match their needs, then you have a recipe for poor sales. Creating a good site takes time, money and energy. So you need to make sure you reach and attract the right people. If your site is already up and running, you will already have key data in Google Analytics waiting to be mined. If you’re not using it, then don’t delay – it’s packed with invaluable data about who visits your site and how they behave when they’re with you. It’s a great place to get customer information, and it’s free. Away from Google Analytics, you should look at your competitors. Who do they attract? What are they doing? Once you understand your audience, you can design your content accordingly.
Now that your audience is identified, the next step is to make sure your site is structured in a way that’s easy to navigate. This is no time for riddles – people are short on time and hungry for information. Meet both requirements with a logically constructed site, with clear categories and page sections. It’s very easy to get this design element wrong – you can have the best content and the best deals, but if they’re not easy to find, they’re useless. It’s no surprise that millions of businesses make sure they get it right by using custom web development services for their sites.
With your design confirmed, now is the time to populate your site with the engaging and compelling content you need to attract customers and keep them coming back for more. Original content is also a must – this is what will help you stand out from the crowd and build your brand. Having a blog section is a great way to provide informative content and establish your expertise. Blogs can cover all sorts of relevant topics. It could be a news from your company, an industry development, a new product, an event or even a “guest” blog from one of your suppliers or partners!
Use responsive fonts that are easy to read and not jarring to look at. Always use the right words. Keep everything clear and precise and use a range of word lengths for your blogs and articles. Some topics require more detail than others!
Eye-catching images are a must – it’s long been established that humans react more strongly to visuals than to text. Bland or poorly chosen images can make your website look amateurish. Always use visuals that reflect the brand images you want to promote. First impressions are important and your audience will see the images before they decide to read the text. Getting your words and images right on your site will not only satisfy your audience, but will give your SEO (search engine optimization) a boost. Indispensable to increase your site in the Google ranking!
We’ve all clicked on a website that takes too long to load. And we all do the same thing – click right away to go back, often never to go back. Slow page loading is a disaster for websites, and you have about 2-3 seconds of grace before user frustration sets in. It also deals a hammer blow to your SEO efforts. There are many free load speed analyzer tools online, so be sure to check back regularly. Be sure to limit file sizes (especially images) and if you’re still having issues, you should consider talking to a web development team.
Smartphones are now used for everything – gaming, streaming and web browsing. While your site might look stunning on your desktop and be filled with sticky content and great deals, that doesn’t mean it will do on smartphones (or tablets!). These days, more people access the internet on their phones than on desktops, so ignore this at your peril. Make sure your site is optimized to look fantastic on mobile, desktop, and tablet. Otherwise, you will simply bleed traffic.