The world of online streaming can be a tough place, and Twitch is still the biggest show on the block.
However, according to a new report from Bloomberg, the Amazon-owned streaming platform is considering some changes to its revenue-sharing model that could be a major boon for competitors, especially YouTube.
Growth is eternal — This report suggests that Twitch’s previous strategy was focused on growth and user acquisition, but now the platform wants to focus on stabilizing revenue. This apparently means that the company could soon make a variety of policy changes that will prove unpopular with both its streaming talent and wider audience.
The first proposal is simple: reduce the revenue share of top streamers from 70% to 50%. After the report was released, several streamers took to social media to explain that the 70% deal is already quite rare and 50% is the norm for most “partners”. Another version of the proposal would divide the streamers’ tiered system even further, with specific steps to be taken in order to secure more favorable terms.
Enable ads! — The other move – and one that’s more relevant to the average user – would try to get popular streamers to run more ads. Currently, streamers can receive a flat payment for running a certain number of minutes of ads per hour of streaming, but the report says a new proposal would give streamers a share of ad revenue.
Since no one likes to watch ads, this could potentially lead to an exodus from the platform – or perhaps hardcore Minecraft fans don’t mind looking at placid images of the full-size sedan. average of this year which crosses the desert.
Although Twitch has major competitors in the form of YouTube and other platforms, it seems likely that streamers won’t be turning elsewhere just yet. After all, Twitch has the most viewers for live content – for now, at least.