Business website

Tips for creating a business website that sells

While the world retail industry is slowly returning to “normal”, small business owners have had to (and likely still need to) assess the best space for their business and how to position it in a transformed market.

According to 1-grid CEO, Thomas Vollrath, “entrepreneurs, start-ups and even established small business owners cannot ignore the idea of ​​a website and its importance in helping them to be found and trusted by consumers in the today’s socially distant world”.

With so many websites already out there and so many platforms available to help business owners build a website – like the popular DIY website builder – the trick is to make a website as attractive as possible to increase its chances of selling your products. However, the prospect of creating the perfect website can be daunting.

A website that gets noticed and encourages consumers to buy won’t happen overnight, but with these five tips below, you can start creating a memorable website that encourages sales.

1. Build a well-thought-out foundation for your website

The first place to start is to create the bare bones of your website. If you know from the start that you want and/or need an entirely unique website that no template can provide, then going with a custom web design is the way to go. If you prefer to do it yourself and know that a professional template will do the trick to get you started, then a DIY web builder is the perfect solution. No option is better than another, it all depends on the needs and budget of your online store.

Along with choosing how to build your website, choosing a carefully thought out domain name is key to creating a solid foundation for your online presence. A domain name is the online address of your website; this is how consumers will find you, identify you and remember you. It’s always good to stick with your business name, but remember that it should be relatively short and easy to remember. It’s about making it as easy as possible for consumers to find you.

2. Create consistency with a corresponding business email

After Domain registration, an extension of your website and sales efforts is your email address. Although free email addresses are profitable in the start-up phase, these options include the name of the provider in your address and harm your business and your brand. Opt for a business email won’t break the bank, and it will make your entire online presence look professional and trustworthy to consumers.

3. Optimize for mobile

Mobile, especially in South Africa, is king. If your website doesn’t load quickly or adapt to mobile screens, you’re going to turn away a lot of potential customers. Consider compressing large images, making sure the page speed is fast and your website is easy to navigate. If these things are not in your arsenal of skills, it is very useful to hire a web expert to master these basics.

4. Write clear and concise content

A website that sells should have a clear and concise message for browsers so they can understand how a product solves a problem or need. From your homepage that sets up your brand and offering, to product pages that highlight features and benefits, stick to one or two simple, clear messages to help browsers quickly get the information they need to so that they can act quickly.

This also keeps your pages scannable. The majority of browsers analyze a page and try to extract the most relevant information for them. With clear and simple content, you allow browsers to easily scan and remove something from your website.

5. Be adaptable

Once your website is set up and ready, it’s all about keeping it constantly fresh and up-to-date so that the initial investment you put into it doesn’t go to waste. Whether it’s identifying issues in your sales funnel or checkout process, finding ways to fix them, or creating new blog content, your website needs to adapt to change. needs in order to do the best for your business.

Building an e-commerce website no longer requires owners to have expert knowledge of web design or coding. Anyone can create a website that sells with the help of a cost effective website designer or builder. Build a solid foundation for your website, keep your message clear and consistent, optimize for different devices, and adapt to changing consumer needs and your dream e-commerce website that successfully converts is within reach.

  • This promoted content has been paid for by the relevant party

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