Business website

Tips for choosing the right name for your business website

Prepare oneself to to build your business website in 2022? Well it all comes down to your domain name and choosing the best one for your website is the first step in building a successful online brand.

According to 1-grid CEO Thomas Vollrath, your website is the center of your business, and choosing the wrong name can set you back. “You need to find one that’s relevant to your business, but also one that’s easy for your audience to remember when considering your product or service. “

While it takes a lot of thought to find a domain name that is right for your business and audience and essentially formalizes your address online, the process of choosing one is pretty straightforward. From name ideas to choice advice and even the process of Domain registration, this article has all the information you need to choose the best domain name.

Why a domain name is important

Your domain name is how current and new customers find you online. It’s your virtual address that represents your brand and allows people to interact with you and buy from you. Typically, if your website name is difficult to pronounce or even spell, customers may forget you completely or not find you at all.

That being said, if you’ve chosen a relevant domain name for your product or service, it’s more memorable, browsers are more likely to find it easily in their searches, and are more likely to click on your homepage. First impressions really matter when it comes to your digital presence, and your domain name is the first thing they’ll see.

So, rather take the time now to find a good domain name than rush the job and risk the downtime to change it in the future.

1. Choose a domain extension

A domain extension is the end of your website name. It can be identified by .com, .net, .org, .co.za and many others. While a .com name is always recommended as it is the most generic and spans across countries and industries, .co.za is also an ideal extension for local SMEs.

While it can be tempting to use different extensions, .com and .co.za are the most established. Extensions such as .photography, .shop, and .biz should be reserved for websites specifically tailored to these industries.

2. Register multiple extensions

There are many advantages to registering your domain with a few extensions. Not only does this ensure that your website always shows up despite spelling mistakes, but it also ensures that crooks cannot register domain names similar to yours in order to launch an online scam known as spoofing. brand identity.

Plus, it helps your local search engine optimization (SEO) efforts if you add extensions to the city you operate in, including .joburg or .capetown. It’s a signal to Google that it can show your results to your local audience and ultimately increase your local traffic.

3. Keep it short and simple

Having a short and nice domain name not only gives you the perfect opportunity to have a memorable website name, but also makes it nearly impossible for browsers to misspell and miss finding your website. It is recommended that you limit the number of characters to 15 or less.

4. Avoid special characters

Special characters, especially dashes, can make your website name appear artificial and “spam”. Special characters are often used to create fake versions of websites well known for brand identity theft scams and to defraud businesses and their customers. Additionally, adding special characters can lead to unnecessary spelling errors.

5. Use a domain name generator for ideas

If you’re completely stuck and can’t find the right name, use a domain generator. It is basically a search function that allows you to monitor all registered and unregistered domain names. You’ll have a bunch of ideas and variations to choose from, and you’ll be able to find out if any of your ideas have already been saved with suggested alternatives.

How to register your domain name

Once you’ve found the perfect name for your website, it’s time to secure it. This process is relatively straightforward and administration-free and simply requires you to order it online. Once your name is secure, all you have to do is choose your Web hosting package and website design and you are ready to grow your online presence.

From spelling to simplicity to number of characters, there are a few considerations to take into account in finding the perfect domain name. Remember these tips and you are ready for a seamless and easy process on your way to business success.

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