Your small business website is your online business card. You can use it to share information about your business, explain your products and services, and sell to your customers. But, if you’re new to the world of top website builders and building your first website, it can seem a little daunting.
Do not be afraid. We’ve broken down each step you need to take to get your website up and running fast. Whether you’re building a regular website for a small business or an e-commerce store, we’ve got you covered.
1. Choose the right building frame for your small business website
You have several options for building your website, and our recommendation is to keep things as simple as possible. This means starting with a website builder like Wix, Squarespace, Shopify or similar.
This will make your business website more manageable and you can get started quickly with the tutorials and examples they provide. Which website builder you choose depends on your business needs:
Pick a name for your business and see if it’s available as a domain name for your website.
3. Think about how your users will interact with your site and create the right pages and the right navigation structure.
Your small business website should be fast, simple, intuitive, and easy to use.
- Think about how you want your customers to interact and move around your website
- Understand the key information you will need to provide, such as information about your business, the features and benefits of your products and services, contact details, prices, etc.
- Start planning your navigation structure – you can do it on paper to begin with – because you want to make it as easy as possible for customers to get to your site, find what they need, and make a “call-in”. action “: enter to touch with you, buy a product or any other desired activity
- Think about everything from your customer’s point of view: ask, “is it simple? “; “Is it obvious? “; “Do I know where to click from here?” “
- If possible, avoid too many clicks – if it takes more than two clicks for users to move from one section of the website to another, make changes to optimize navigation
4. Try a few website builders, pick one and read the tutorials
Check out the best website builders and read the reviews we’ve shared above. Then it’s time to roll up your sleeves and try them on. We have compiled or collected detailed step-by-step guides which you can find here:
Every website builder we’ve mentioned comes with a free trial, so fire up each one and start building a navigation menu and content.
5. Start experimenting and building your small business website
Having fun with these website builders is by far the easiest way to find out if they will work for you. You will get a feel for their design, how the editor works, what models you have access to, etc.
Here are a few areas you’ll want to experiment with:
- Menu and navigation settings
- Creation of new commercial information pages
- Set up contact forms, so people can get in touch
- Creation of product and service pages to explain your commercial offers
- Trying out different designs and how they affect the look of your site
- Access your website through different devices, so you can see the experience of a mobile user versus a desktop user
- Insertion of images and videos for a more interactive experience
- Test e-commerce features like shopping carts
6. Create content yourself or have someone else do it
Your small business website needs content. You can either create this content yourself or hire someone else to do it. In many cases, hiring a specialist freelancer is a good idea – they can use their skills and experience to create effective and reliable content.
- Copywriters write compelling and persuasive texts that inspire customers to buy; use them to create your static website pages (home, about, contact, etc.) and product and service descriptions
- Content writers provide informative and educational content that helps build relationships with your customers; use them for areas like blog posts, support guides and main magnets to attract customers
- Designers and visual artists create templates, images and other visual aids to help your website stand out; use them to help you create your brand, logo, color scheme, artwork and similar areas
- You can search for other freelancers for specific needs like videographers for video guides, photographers for product images, SEO specialists to appear in research, and similar fields.
7. Test your small business website
You’ll want to do some basic testing on your website before you publish it to the world.
- Once you’ve created your business website, have new eyes to browse it, as they will be able to see things that “don’t look right”: maybe the links aren’t easy to click, or maybe the links aren’t easy to click. -be that there are pictures where there could be videos
- Read your website aloud and write down anything that doesn’t sound natural
- See if something looks off-putting or unprofessional; it can mean wrong size images, missing alt tags on images, writing style errors, etc.
- Make sure all your links are working
- Test your website on different devices and browsers, then test it again
- Get ready for the launch!
8. Get started!
It’s time. You’ve picked a website builder, read the tutorials, planned your pages, experienced, hired freelancers, gathered the content, and tested your website.
Now, it’s time to get started!
Follow the instructions from your website builder to publish a business website and you will be up and running. Once it’s live, run a few more tests to make sure everything is working as expected.
9. Track how your business website is running and make improvements
When your business website is live and attracts traffic, figure out where it came from, how many people regularly visit, and what they do when they come to the site. You can use this data to make improvements.
You can modify as needed to optimize your site. Maybe changing the tone of the writing will increase conversations with clients. Maybe testing different calls to action will lead to increased conversions. Whatever the case, measure how things are going, make changes, measure again and incorporate those improvements.
You will see your small business grow and prosper!
10 tips for building your first website
Further reading on website builders
When it comes to building sites for different platforms, it’s worth looking at best practices for mobile-friendly website design and understanding what AMP is.
When it comes to building a website for a small business, we’ve got you covered. Read our information on the main tools needed for such a site, what we consider to be the foundations of a small business website, and why you need a small business website for your business to be successful online.