Starting a business from scratch can be an exhausting, exhilarating, and terrifying journey. When the initial adrenaline of just starting the process wears off and the smoke clears, what’s left on the ground floor is your business concept, a core group of people around you, and your stellar work ethic. .
Once you’ve found a product and created your brand, it’s time to create a great website. With so many platforms, apps, and integrations to choose from, most people don’t know where to start. During the process of launching 20+ websites, I hired marketing agencies, worked with design firms, outsourced to contractors, and hired in-house. Regardless of the approach, I’ve identified six components that every business website must have to be successful.
1. Good design
One of the first things on your to-do list is to design a good website. The way visitors can navigate your website is a key factor in sales conversion. Designers often get carried away with flashy colors, fonts, and graphics that could distract from your product and disrupt the flow of your website. The layout should be user-friendly and intuitive – it is the individual customer who will be making the purchase, after all. Focus on the end goals of high conversion and purchase rates when designing your website.
2. A clear call to action
Guide your visitors through the buying process and convert them into paying customers. Regardless of what you’re trying to accomplish, whether it’s generating leads, making sales, or telling a story, grab your visitors’ attention and eliminate all possible distractions that might be holding them back. in the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like “Click here”, “Buy now” and “Watch our story”. You’d be surprised how much such outspoken tactics influence people’s buying choices. Don’t be afraid to be direct with your call to action.
3. A page of history
It is important to establish a link between your brand and the consumer. A great way to do this is to tell your brand story on your website. People like to know who they’re buying from, and the authenticity of a story is a perfect bridge. A free research tool to use is TV infomercials. Now, that doesn’t mean I want you to write in all caps like you’re screaming through the screen. A great example of people telling their stories and then relating directly to the product is the people on QVC or the Home Shopping Network. Watch how they present the product and then cleverly tell a story of how they once took their son to the river and wished they had a product like this back then.
Do your potential online customers have children? Do they remember the good times spent with the family during outings? They can probably identify positive moments in their lives that make them think favorably of your product. Share information about the founders, why you started the company, and your mission. This allows customers to bond with the brand and, in turn, creates a sense of trust and familiarity with you and your product.
4. Organic Search Ranking
Think about your long-term SEO strategy when building your website so you can increase your organic search results. Taking the time to set up the right page titles, product descriptions, and meta tags can make a huge difference in organic search down the road. One of the most important things you can do is get third-party websites to link to your website, which helps boost your organic search rankings.
Another great strategy is to create a blog. A blog allows you to write articles about your products or services that will position themselves on search engines for key terms.
5. Social proof
Transparency plays a huge role in website conversion rates. One of the best ways to showcase the real people behind the brand is to incorporate social media into your website. You can add social media feeds to your homepage or just link to your social media channels. In an attempt to be professional, companies sometimes give the impression of being run by artificial intelligence robots. Adding fun and relevant text and daily images from social media helps build brand identity as well as trust.
I also recommend displaying positive reviews from your customers on your homepage or product pages. There are several great apps you can use to integrate user-generated reviews on your products or services.
6. Mobile responsiveness
Having a mobile-friendly website is the most important thing for a business. If your website traffic is driven by digital marketing, most visitors are likely to be on mobile devices. I have personally seen about 60% mobile traffic to my websites over the past year. For this reason, it’s crucial that your website is optimized for mobile so that you don’t miss out on sales opportunities.
Remember that your website is meant to act as a silent salesperson. Walk your visitors through the buying process and convert them into happy and enthusiastic customers. Help guide them through the funnel and present them with the information, personal stories, and brand trustworthiness they need to make purchasing decisions. There are no guarantees in life, but if you apply these six tips for website success, your brand will be high and the sky will truly be the limit.