Have you tried increasing traffic to your business site, but you don’t know where or how to start?
For starters, it’s essential to optimize your site for conversions and search engines. This helps your business achieve higher search engine rankings and improves the overall quality of your site. In addition, it improves the user experience.
In this article, I’ll share the steps you can take to optimize your business site to increase traffic.
1. Analyze and audit.
The first step is to scan your business website to diagnose the changes that need to be made. Perform an audit that summarizes the site’s performance. During this process, your SEO team can evaluate the content, navigation, aesthetics, back-end SEO, and layout of the website.
Additionally, examine your competitor’s sites to assess the methods and features they have implemented, including site design, keywords, and structure. Knowing your competitors’ strategies will help you determine your own optimization strategy.
2. Perform any necessary site upgrades.
After you have completed the SEO and site audit, make any updates to your website that have been deemed necessary. You want to create a lasting impression that motivates users to visit your website, stay, and come back later. The main purpose of site updates is to get people to take action, whether it’s filling out a form or contacting you. It’s like designing a funnel that encourages users to take action with a clear call to action (CTA).
A lot of searches are done on a smartphone, so make sure your site is mobile-friendly. Page load speed can also have a significant impact on SEO.
3. Perform a keyword search.
Keywords and phrases are the words people use when looking for information on search engines like Google. Perform keyword research to determine the most relevant search terms for your target audience. Including these keywords in your site’s front-end and back-end content will help your website rank higher in the search engines.
However, it’s essential to remember that search engines will penalize your site for incorrect keyword positioning, such as keyword spamming. Understand these guidelines and implement current industry best practices.
4. Focus on back-end SEO.
Back-end SEO is an on-page approach that involves the HTML source code of your website pages. This includes incorporating keywords into metadata, title tags, headers, description, and URL structure to help search engines quickly determine what is on every page on your site.
Back-end SEO involves complex coding, so I recommend that you hire an experienced SEO expert to implement this tactic effectively.
5. Don’t forget about off page SEO.
Off-page SEO is the external optimization technique for your site. Focus on maximizing your social media efforts, feature yourself as a guest blogger on reputable sites, partner with influencers relevant to your niche, and build connections.
Link building requires strategic digital communications to get top-notch links to your site. If other high authority websites link to your site, Google will interpret your website as more credible.
6. Remember that content is king.
Top notch content and link building are indeed essential to position your site in the search engines. So make sure you have a solid, SEO-focused content marketing plan. The more reputable posts you post, the more likely it is that other sites will link to you. This will help you increase your organic search rankings and bring more visitors to your website.
Content marketing can be intimidating for most businesses because it takes time, thought, and strategy. Create a calendar that outlines what to write each week so you don’t fall behind.
7. Analyze your site’s data.
A single data may not show an effect, but when you accumulate a lot of data, you start to notice trends. When a few people visit your website and don’t click on your CTA, that might not be a problem. However, if a huge percentage of users visiting your site don’t click on your CTA, then that’s a sign that you need to make some changes.
Google’s user habits and traffic data reports will help paint a clear picture. User habits will show you how users behave when they visit your website. The Google Search Console will track essential metrics such as unique sessions, bounce rate, and number of sessions.
Your website plays a vital role in generating leads for your business. Start by maintaining your conversion path and make sure your content is of high quality. Optimize your business by following the simple steps outlined above, and you will see your organic traffic improve over time.