Business plan

Rapid Radicals Wins Governor’s Business Plan Competition

Paige Peters, CEO and Founder of Rapid Radicals. (Photo courtesy of Rapid Radicals)

Milwaukee-based company fast radicals is this year’s big winner Wisconsin Governor’s Business Plan Competition.

Rapid Radicals has developed a rapid, decentralized wastewater treatment system that can treat water 16 times faster than conventional treatment. The system works in less than 30 minutes. Rapid Radicals’ technology can treat water on a municipal scale where there is a point of discharge at the confluence of storm and sanitary sewers. The company also won the Advanced Manufacturing category of the competition. Paige Peters is the founder and lead engineer of Rapid Radicals.

Since its inception, the company has received $1.4 million in non-dilutive grants. In 2019, the company launched its first pilot, running out of a shipping container here in Milwaukee.

“Rapid Radicals was born out of a flood in Milwaukee that frustrated homeowners, businesses and city officials,” said Tom Still, president of the Wisconsin Technology Council. “At a time when the resilience of municipal water systems is vital, our judges saw the value in Rapid Radicals’ ability to dramatically speed up effluent cleanup.”

Based on Fontana Reinventauctions.com also received the ‘Bright New Idea’ award in this year’s Governor’s Business Plan Competition. ReinventAuctions Inc. provides a space where dealers can trade, sell and buy vehicles without having to go to auction or discuss payments over the phone.

Thirteen candidates emerged three rounds of judging in the competition organized by the Wisconsin Technology Council, which produces the competition in collaboration with its partners and sponsors. The competition started at the end of January; more than 4,500 entries have been received since the competition began in 2004. Competition sponsors contribute cash, office space, legal assistance, accounting, information technology consulting, marketing, space events and more.


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