Business plan

Merkle Response Management Group (RMG) Launches Sustainable Business Plan to Stay Prepared and Resilient Post-COVID

The plan includes four pillars to mitigate business disruptions in the event of unforeseen future events

HAGERSTOWN, Md., August 2, 2022 /PRNewswire/ — Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-driven, data-driven customer experience management (CXM) company, announces the launch of its plan to sustainable business. Developed in response to the COVID-19 pandemic, the plan outlines the company’s strategy for ensuring business continuity should it face a future unforeseen event.

The plan includes four sustainability pillars, which define Merkle RMG’s strategic goals to build a more sustainable operation. These measures apply insights the company has learned from navigating several COVID-related business challenges.

Merkle RMG’s four pillars of sustainability:

  • Develop remote workforce and train staff. Merkle RMG equips select staff to quickly switch to a remote setup when needed, allowing onsite operations to expand to support a safe, physically remote work environment. Cross-training will promote smoother use of resources across all operations and all customers, reducing service gaps.
  • Open a second operational facility. This will increase productivity by allowing Merkle RMG to increase the number of employees from the first shift. It will also increase resources in critical operational areas to support higher volumes and eliminate bottlenecks.
  • Invest in new technologies to improve processes. Merkle RMG is reviewing its processes to identify ways to simplify workflows and increase production with new technologies.
  • Increase investment in employees. To nurture Merkle RMG’s most valuable asset, its people, the company is taking active steps to improve salaries, develop employee programs and improve the general work environment.

“Merkle RMG realizes the impact our COVID-19 challenges have had on our clients’ fundraising operations,” said Merkle RMG President. Kent Grove. “We know that to move forward, we have to do business in a different way.”

“In developing this plan, we have put in place a strategic framework to improve our preparedness and resilience as an organization,” Grove continued. “As a result, Merkle RMG will be better equipped to continue serving our customers seamlessly and strategically, even in the face of unexpected challenges.”

Learn more about Merkle RMG’s sustainable business plan at

About Merkle Response Management Group

Merkle Response Management Group (RMG) is a processing, data and technology-driven company. By combining best-in-class direct response processing, customer service, and fulfillment solutions with actionable data insights, Merkle RMG fosters one-to-one relationships for a better donor and customer experience that increases retention and revenue. Applying best practices learned over 39 years in business, the company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and client satisfaction through service. fast, accurate, secure and responsive tailored to the requirements and strategic objectives of each client. Merkle RMG serves more than 200 clients in nonprofit, government and commercial markets. For more information about Merkle RMG, please visit, or follow us on Twitter @MerkleRMG.

About Merkel

Merkle, a dentu company, is a leading data-driven customer experience management (CXM) company specializing in delivering unique and personalized customer experiences across all platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their client portfolios. The company’s heritage in data, technology and analytics forms the foundation of its unrivaled skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, customer/commerce experience, technology, loyalty and promotions drive better marketing results and competitive advantage. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices in the Americas, EMEA and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit


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