In modern businesses, the use of software and digital computers is an absolute necessity. This has been the case for decades, but the long-term use of such systems is often misinterpreted. Although companies must constantly rely on software solutions, software is never timeless. Instead, it undergoes constant evolution, both small and large scale, where tracking and addressing every element is critical to the success of the business. By looking at a few examples of this concept in action, we want to explore why staying up to date in software isn’t something a successful contemporary business can avoid.
Photo credit: Flickr
At the direct commercial level at the customer level, the support for the evolution of the software is found as the basis of the ITSM. What is ITSM (IT Service Management)? – Learn the basics here. In general, ITSM emphasizes the consistency of business / customer processes and technologies. This often manifests itself in the software space, where maintaining a strict standard of interaction can help streamline the purchasing and deployment processes on both sides of the sales equation.
For a direct example of ITSM’s problems with software, consider the act of upgrading a computer network to better facilitate online sales. While new system software could be much more powerful than old solutions, if systems are inconsistent in appearance or functionality, relationships with customers will collapse. While there are many possible solutions here, common techniques for solving this problem include building a classic storefront on newer software. Along with this option, a company could also create a new storefront to run in parallel, simultaneously offering all the benefits that more modern software can create.
The social media problem
In terms of advertising and visibility, few aspects of a modern business will be as important and empowering as social media. Like any other software system, these are continually evolving, but it’s not just the software itself that changes. Also important are the prevailing attitudes and understandings that make up the social media sphere, which are similar in a state of constant flux.
Take how a social media system like Instagram worked ten years ago. As a software system, the increase in the quality of images and videos has pushed the demand for high quality images to new heights. This means that businesses looking to take advantage of Instagram must constantly raise the bar on their photos and videos to stay relevant.
Apart from this, businesses also need to consider the evolution of social media to mobile over the past decades. This development means a more targeted mobile approach to social media management, creating content better suited to the evolving telephony market.
Photo credit: Flickr
Balancing these aspects of evolving business software is doable, but it is a discipline that requires long-term commitment and work. Those who rest on their laurels and assume that older but working approaches are still viable risk falling behind. Business slowdowns due to failed software evolution may be slow and unnoticeable at first, but eventually they will add up. It can take time and effort, but companies should seriously consider spending time researching developments in the software market, at least if they want to stay ahead of the pack.
(Devdiscourse journalists were not involved in the production of this article. The facts and opinions appearing in the article do not reflect the views of Devdiscourse and Devdiscourse assumes no responsibility in this regard.)