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Launch of Google’s “Pixel of Business” website to attract corporate customers

Google launched a new website to get business customers to buy Google Pixel phones. The company previously launched similar Android Enterprise and Android Enterprise Essentials services that basically run the Android operating system on smartphones by providing security and management incentives to professionals compared to regular Android users. The new Pixel for Business website essentially highlights the benefits of the Google Pixel phones that come with the Google Workspace and Android Enterprise plans. The Pixel for Business website is now available to corporate clients in the United States, and the company has yet to share details of its global availability.

Spotted for the first time by 9to5Google, the Pixel for Business project aims to offer services through Google Pixel 5, Pixel 4 and Pixel 4a by covering three areas: safe and secure by design, manage devices in a simple and transparent way, and help when and where you need it. For added security, the company is highlighting Google’s Titan M security chip, first introduced with the Pixel 3 in 2018. The company is also promising three years of updating the Android operating system. The section also highlights that Google Pixel is certified for government and business (Common Criteria / NIAP, FIPS 140-2, STIG). The “Manage Devices Easily and Transparent” option focuses on ease of enterprise deployment with contactless enrollment that does not require manual setup, configuration through Android Enterprise Recommended management and status APIs. Customers can also create a personal profile in addition to the existing business profile to “keep data safe” and protect employee privacy.

Finally, Google also highlights the benefits of a Google phone running services with a Google Workspace (formerly G Suite) account. Enterprise customers can take advantage of several new features and services through apps such as Gmail, Docs, Duo, and Meet. Overall, the phones don’t come with any new hardware, but here the software side is what Google is trying to advertise to business customers through the Pixel phones. The cost of smartphones remains unchanged.

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