What is digital asset management, aka DAM?
Digital asset management refers to everything from a user’s digital file collection, to a professional photographer’s database, to systems that approach enterprise data management. Using DAM, you can automate your creative workflow, archive and back up your files, measure usage, conduct e-commerce, and more.
Benefits of digital asset management software
- It’s easy to share and access files using digital asset management. Transfer files securely even without using links or attachments, FTP, CDs or shared servers. The possibility of defining several degrees of user access for documents.
- To manage material from concept to release, DAM acts as a central hub for your team’s efforts. Distribute and authorize digital content in the blink of an eye.
- You can quickly discover files using powerful search options.
- In order to ensure effective brand management, digital asset management systems are equipped with a number of powerful features.
- By using the digital publishing technologies in DAM, you can keep all your content in one place and at the same time publish it effortlessly on all social networks.
Why is digital asset management important?
Digital asset management refers to everything from a user’s digital file collection, to a professional photographer’s database, to systems that approach enterprise data management.
To be successful in business, every organization will develop a library of digital assets such as images, videos, etc. As these libraries grow, it becomes difficult to manage information online. In addition, the teams will increase, which means that more individuals will need physical accessibility to perform the respective tasks.
Users can access obsolete content if the appropriate controls are not in effect. Expired or poorly managed digital assets can have a domino effect on the business. Older content is used in inappropriate places.
Other than that, the content may be difficult to locate or may be inadvertently destroyed. To understand how Digital Asset Management reduces these risks, it is necessary to understand the DAM ROI (return on investment).
Does your team need DAM software? Learn more with this item.
How to choose the best DAM tool
Choosing the best DAM tool for your team requires a list of criteria with which the DAM tool will serve the entire process of your team’s content operations well.
● Examine the existing system
Before choosing a DAM technology, it is fundamental to assess your processes and frameworks to decide on the needs and prerequisites. This will give you a better understanding of what to look for, logging setups to help with metadata usage and framework support.
● Connectivity is crucial
If the DAM solution serves as a centralized hub for your digital assets, it must interact with your current programs. It is essential that your DAM integrates from many cloud and local sources and handles all file formats, so that all your important digital products are safe in one place.
● Make sure it’s safe and secure
Check if a DAM has the necessary encryption security. To ensure that authorized people can only access your data, you should research specific protection best practices such as strong authentication and multi-factor security.
You can use a DAM tool to help with your day-to-day marketing operations, and it can also be used as a way to manage your brand assets. Also, this is a wonderful widget toolkit that everyone in your business can use. That being said, Filerobot is a great DAM solution. Using Filerobot, your teams can quickly and easily save images, videos, and insert material to any web or mobile software anywhere in the world, then analyze, distribute, and speed up.
Now let’s see how you can manage and accelerate digital assets on your website:
● Optimization techniques
If you manage your digital assets on your local storage, you might also be allowing people to view unauthorized files and outdated photographs. Business infrastructure and on-premise software are expensive and unnecessary to manage. Managing digital assets in the cloud requires no maintenance from your staff – updates are performed automatically.
Think about how the new DAM solution will be used in your business. Different levels of access can be configured in a DAM system so that everyone has access to the digital assets that employees need to do their daily jobs.
● Workflow layout
Choosing who should have the power to upload documents is a crucial part of designing the workflow in your business. For example, if you do this correctly, your assets will be well organized and regularly updated, making it easier to use the system on a day-to-day basis.
● Assignment of tasks
For the AEC and the real estate industry, a structure per project is proposed. To make it easier for clients to find photos, you can edit the projects to meet your unique business needs.
For example, a team leader, project manager, or other managers can categorize digital assets by task. This way, it will be easier to maintain a standard. People who create presentations, or help sales and associates through the design and planning stages, may find this beneficial.
● Keyword management
DAMs use keywords to make it easier for users to locate and manage their assets. The marketing team or the DAM administrator may be responsible for keyword management, although it can be helpful to get feedback from other organizations using the DAM solution.
If the teams agree on the list of keywords and the layout, it will be easy for anyone to type and use them. Any differences in any uploaded material should be taken into account when building your keyword lists or structuring your content.
When choosing keywords, make sure they are phrases known within the company so that everyone can understand what they are talking about. Using synonyms in your structure will make it more user-friendly. Tags include synonyms. So when a phrase is searched, additional photos with similar tags will also be displayed.
● Categorization of assets
Although your digital assets are organized into projects, not all photographs will be in a project-based category. Organize your digital assets by reference rather than type, like employee photos or brand logos. SEO allows the user to organize their assets in a way that complements the functioning of their organization.
● Sand Up Albums
As an individual user, you may consider creating albums for your own use or to share with others. Use albums to create a collection of information that can be incorporated into your website or intranet.
Someone who manages the website may want to create a scrapbook to share with other people working on the same business. If you are going to edit a topic that others cannot see, or share photos from outside the system, it is best to use albums.
● Keep up to date with updates
Maintaining the functionality of your digital asset management system requires regular system upgrades. Cloud-based DAM should upgrade automatically, even without your participation.
They ensure that you get the most out of your software investment and that you are always up to date with the latest fixes for your system.
For a novice user, implementing a DAM system and maintaining the digital assets stored inside can be a daunting task. Teamwork and preparation, on the other hand, can make it less stressful and more manageable for everyone involved.