Find out what a well-designed website can do for your business and how to start building one today. Brought to you by Chase for business.
Even if your business has physical locations, a high quality website is a good idea. Many of your customers may already be online, doing everything from searching for products on Google to scrolling through local businesses on their Instagram feed.
Find out why having an online presence is so important, and learn how to set up a website for a small business.
Why do i need a website for my business?
Whether you’re getting basic or getting sophisticated, here are five benefits of developing a business website:
1. Market your business
Building a website that communicates what you have to offer, displays your products, and uses effective digital marketing techniques increases the chances that potential customers will find your business when they search online. When you market your business and make it easy for customers to find your website, you can take control of your brand and your business history.
2. Sell products and services
It doesn’t matter how many locations your business has; when you have a website, you can also sell products and services online. When you sell online, you increase the possibility of generating more income and growing your business. You can also reach a wider range of customers than those who live near your brick and mortar locations.
3. Provide customer service
When customers have questions, want to learn more about your product line, or need help, your website can be there to help. Corporate websites can have discussion portals or FAQs so that customers can easily access help. Websites can also include product pages and blogs so that customers can learn more.
4. Update clients
If your business has urgent news, you want all of your customers to have access to the same information at the same time. By regularly updating your website or posting to your company’s social media, you can easily share news with all of your customers. For example, you can use your website to advertise weekly promotions, new products, or vacation times.
How to create a website for your business
Building a business website doesn’t have to be complicated. Here are a few steps to help you get your site up and running:
- Establish a budget. Make a list of all standard website costs, such as renewing your domain, hosting your site, and installing themes or apps. Remember to consider the cost of building an employee or contractor as well as updating the website.
- Buy your domain. First, choose a domain name, also known as a URL. If available, record your exact business name or a close substitute so that your website is easy to find and remember for your customers. To register the domain, find an accredited registrar using Google or other search engines.
- Find a host. Often, domain registrars also offer hosting services. Or, you can find a separate provider to host your site. Your host is responsible for storing all your data and maintaining your site. Look for a host who has good reviews and offers customer service that meets your needs.
- Make a plan. Decide which pages your website needs. Most websites have a home page, an about page with company history, and a page with contact information: phone numbers, email addresses, and location information (addresses and hours of business). stores). Consider adding a blog with how-to articles or information about your products and services. Or maybe you want to create an online store that accept payments and connects to an inventory system.
- Design and write web pages. Next, install a template that establishes a standard design on your website. After choosing a theme, create the pages you need and write the content.
- Know your SEO. To help your website rank higher in search engines, learn some search engine optimization (SEO) basics or hire an SEO expert. Best practices include creating unique and accurate title and description tags and submitting your site to the search engine to increase visibility.
- Install plugins. These apps can handle tasks like processing payments, setting up customer accounts, or allowing website visitors to send messages to your business. Consider investing in SEO, ecommerce, video, and lead generation plugins for your website.
- Publish your site. Test it on major browsers to make sure it looks okay and working properly. Once your business website is live, you can start sharing the link to market your business and connect with customers.
- Do routine maintenance. Remember to update your website regularly to maintain security and keep the information up to date. Check with your hosting company regularly for security updates to protect your website from online attacks.
Running a business means getting in touch with customers. With a clearly written and beautifully designed website, your business can make a good first impression and help attract new customers.
For informational / educational purposes only: The opinions expressed in this article may differ from those of other employees and departments of JPMorgan Chase & Co. The opinions and strategies described may not be suitable for everyone and are not intended to be advice / specific recommendations for an individual. You should carefully consider your needs and goals before making any decisions and consult with the appropriate professional (s). Outlook and past performance are no guarantee of future results.
JPMorgan Chase Bank, NA FDIC Member. Equal Opportunity Lender, © 2021 JPMorgan Chase & Co.