Google today launched a new website specifically dedicated and designed to help Irish small businesses grow their business online and continue to reach customers during the Covid-19 pandemic.
Google said the goal of its Google for Small Business website is to help Irish businesses tap into current consumer opinion by using the online tools at their disposal.
He noted that the search term ‘buy Irish’ had increased 3,500% last year and almost 6,400% during peak shopping season.
Being visible online will allow more Irish businesses to reach new and existing customers now, while the restrictions remain in place and into the future, he added.
The free online platform will guide businesses every step of the way, from setting up their Google business profile to building a website, along with tips and advice on how to reach and to develop their clientele.
The platform will also allow business owners to tailor their approach, at their own pace, to operating online according to their own specific needs.
Alice Mansergh, director of small businesses at Google, said the new online platform came at a critical time for small businesses, many of which have faced great challenges over the past year. due to Covid-19 and need help adapting and growing online.
“Over the past year, we’ve seen great successes from small businesses that have turned to selling and engaging with their customers online,” said Alice Mansergh.
“Google for Small Business was designed to help more businesses take advantage of available media and start taking small steps to overcome the impacts of the pandemic and experience similar growth and success,” he said. he adds.
Google has pledged to support 60,000 Irish SMEs as they recover from the financial impacts caused by Covid-19.
The launch of the Google for Small Business website is part of this continued commitment to supporting Irish SMEs and helping them acquire the digital skills needed to start and grow their successful online business.