Your small business website can be one of your biggest assets. But there are so many elements that go into creating a successful site. There is your content, SEO, marketing, and special features like blogging and eCommerce sections. To get the most out of your site, learn from the experts in the online small business community.
Create an explanatory video of the Killer homepage
Your home page is the perfect place to introduce your brand to new potential customers. And video is an amazing way to do that. To learn in this Pixel Productions post by Natasha Lane. Then head down to BizSugar to see what members are saying.
Niche your business and secure your marketing
Your website and other marketing materials are more likely to be effective if you have a clearly defined niche. In fact, many business websites are ineffective because they fail to speak to a specific customer. Learn How To Fix Your Marketing Materials With A Niche in this Marketing duct tape article by Sara Nay.
Improve your web positioning
Web positioning involves creating a digital strategy that includes valuable content on your website and other online content. If you are looking to improve in this area in 2021, read trends in this role of CEO of SMEs by Ivan Widjaya.
Get more options from your website content
Marketing content on your website can be an effective way to gain buy-in from potential customers. You can already use this strategy. But if you are looking to improve yourself, to verify this post from Tom Treanor’s Content Marketing Institute for advice.
Focus on SEO
Your website can’t have a major impact if no one can find it. SEO is therefore a must. This concept is especially important for new business websites that want to grow quickly. Tommy connors elaborates in this post Smallbiztechnology.com.
Learn These Essential Blogging Lessons
A blog can be an important part of your small business website. Or it could even be your main source of content and income. If you are new to this concept, you will quickly learn a few lessons. Ryan biddulph actions some in this Blogging From Paradise post.
Consider the importance of backlinks
Your website can grow exponentially if other sites are linked to you. This strategy can be particularly effective if you can get backlinks from authoritative sites. Even B2B businesses can thrive with this strategy. Learn more from this UpCity post by David J. Brin.
Enjoy the benefits of owning an online store
Many companies operate online stores. But even if you don’t specifically run an e-commerce business, an online store can be beneficial. Lisa Sicard of Inspire to Thrive share why in this post. And BizSugar members Free their contribution here.
Use IaaS to grow your e-commerce site
Infrastructure as a Service, or IaaS, offers a way to use cloud technology to improve your website. This can be particularly beneficial for e-commerce businesses. Read on this concept of Neil Patel here.
Use website data to uncover missed sales opportunities
Your website is not just a marketing tool. You can also use it to learn more about your customers. In this Search Engine Watch article, Joe Dawson go over how to use your website data to increase your sales.
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