Business website

Four Steps to Building and Maintaining Your Business Website

GoDaddy shares that having your own website can boost your digital presence and boost your credibility with customers

MANILA – In today’s tough environment, having a strong online presence has become an important way for businesses to stay active and engaged with their customers. For businesses to gain visibility and be noticed, they need to be where consumers are, and Filipinos are increasingly using their cell phones on the Internet.

According to We Are Social and Hootsuite’s Digital 2021 report, Filipinos spend an average of 10 hours and 56 minutes online on different devices. The same report also revealed that the Pinoys spend just over four hours a day on social media.

“Social media is a great channel for increasing awareness of your business, but you’re also competing for attention to the variety of content that people see in their feeds. Having your own website puts you in control of the message, directing potential customers to a portal where their attention is solely on your own business and you can engage them through your content and products, ”said Norman Barrientos, Director of Marketing from GoDaddy for Southeast Asia.

GoDaddy, the company that empowers entrepreneurs around the world, suggests that Filipino small business owners can create a different future for their businesses by deciding to start their own website. They can integrate it with social media channels and marketplaces to help them expand their reach and engage more with current and potential customers.

GoDaddy shares four steps to building and maintaining a website for your business.

STEP 1: SECURE THE RIGHT DOMAIN NAME
The domain name of the website is your Internet address. You can have a well-designed and user-friendly website, but without a memorable domain name, it will be difficult to find your business and create a reminder for your customers.

“GoDaddy Guides remind customers to choose an eye-catching, easy-to-remember domain name that captures the essence of your business. It’s also easy for people to recommend your business if they can remember your URL, ”Mr. Barrientos said.

Although .com is generally the domain name of choice for many businesses, there are many other domain extensions available such as .ph, .shop and several others that can help increase recall and easily identify the nature of. your business.

STEP 2: CHOOSE AN EASY-TO-USE WEBSITE BUILDING TOOL
User experience on your website is crucial for engaging and retaining customers as they browse and use your business website. According to We Are Social and Hootsuite’s Digital 2021 report, 96.5% of Filipino internet users have access to it via a mobile device, making a mobile-friendly website a must-have from the get-go.

For that, you’ll want to consider a website builder tool that doesn’t require coding experience. GoDaddy Website Builder, for example, has over 1,500 templates that are suitable for most types of businesses. Its functionality also makes it easy to design and update your website, and it’s already mobile-friendly as soon as you publish it. If you are ready to include an online store on your site, GoDaddy E-Store is also a good option. Besides offering easily available templates, it has an easy-to-use drag and drop feature that helps you build your own website and online store in less time. It also supports various payment and shipping methods, and integrates seamlessly with chat, social media, and marketplace platforms.

STEP 3: EMBRACE DIGITAL MARKETING
Once your website is live, it needs to be seen on different online channels to help increase awareness of your business and drive more traffic to your site. This is where digital marketing comes in.

“Digital marketing, when done right, can deliver solid results at a fraction of the cost of traditional marketing. It also allows you to target customers where they spend the most time, ”Mr. Barrientos said.

Products like GoDaddy Websites + Marketing and E-store combine a website builder with a digital marketing suite and an online store. It allows you to do Search Engine Optimization (SEO) which allows your website to get noticed when people search for items related to your business as well as email and marketing. social media in one place.

STEP 4: ENSURE ACCESS TO CUSTOMER ASSISTANCE
At some point, you’ll be looking for help with your website and the next step in growing your digital presence. This is where reliable and readily available customer support comes in. Consider a vendor where you can get 24/7 support to make sure any issues are resolved and won’t affect business continuity, along with recommendations to help your business grow online. . .

“At GoDaddy, our customer service includes GoDaddy guides ready to answer inquiries – from technical issues to product walkthroughs, to help entrepreneurs and small business owners get help when they need it. need throughout the process, ”Mr. Barrientos said.

Additionally, customers can also access GoDaddy Guides through Facebook Messenger and through its Facebook page.

From domain names to building a website for your business, GoDaddy is the one stop shop for everything you need to build and grow a strong online presence. Learn more about the GoDaddy product lines by logging into ph.GoDaddy.com.


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