Business ideas

Examples of Social Media Business Ideas


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Social media allows businesses to reach and interact directly with their customers and target markets. If you have the right skills, you can start a successful social media business.


Before starting your new business, you will need to see what is going on in this industry. Here are 10 examples of social media companies to give you some insight into this industry:

1. YouTubers

A YouTuber is also known as a YouTube personality or influencer. They have gained popularity through the content they produce on their YouTube channel.

This is also how they make their money. Before you start recording videos, here is an example YouTuber you can learn from:

Company Name : Gary Vee


Creation date : 2007

About the company:

Gary Vaynerchuk is the President of VaynerX, a leading media and communications holding company. He is also CEO of VaynerMedia, which is a full-service advertising agency serving Fortune 100 clients.

Innovative commercial offer

Gary Vaynerchuk is a sought-after speaker and New York Times bestselling author. He offers entrepreneurial insight and expertise from his industry experience and time spent helping Fortune 100 companies.

2. Social Media Merchant

You can use social media platforms to sell your own products or offer your services to sell products for a business. If you have enough social media experience and knowledge, you can use it to start your social media business idea.

Before starting your business, here is an example from which you can get information:

Company Name : J&Co jewelry


Creation date : 2012

About the company:

Jenny Kwang originally started her shop on Etsy making and selling jewelry. The business has grown steadily through word of mouth and customer reviews.

Related: A Free Sample Business Plan to Launch Your South African Business

By using Instagram, they were able to increase their reach and connect with new customers, and it became an indispensable part of their marketing strategy.

Innovative commercial offer

J&Co Jewelery specifically targeted American women ages 18 and older with a particular interest in jewelry, apparel, and accessories. 58% of their total sales were generated by Instagram transactions.

3. Social Media Influencer

A social media influencer is someone who has used social media to build a reputation and establish credibility in a specific industry. They tend to be authentic and reach a wider audience because they share something that matters to a receptive target audience.

Before launching your social media business, here is an example to help you learn strategies and ensure your business is successful:

Company Name : Kayla Itsines


Creation date : 2012

About the company:

Kayla Itsines is a personal trainer, author and entrepreneur. Time Magazine named her one of the 30 most influential people on the internet, due to her ability to use social media to promote her brand.

Innovative commercial offer

On her Instagram account, she offers motivational messages, exercise videos and before-after images from clients who have completed her Bikini Body Guides program.

4. Social Media Advertising Specialist

A social media advertising specialist helps drive traffic to websites, promote content and develop relationships with key influencers and target audiences.

If you have enough social media experience and skills, this might be the social media business idea for you. Here is an example of a social media business to offer you information before launching your business:

Company Name : Version 8 Media


About the company:

Version 8 Media focuses on the largest social media campaign to help their clients increase their bottom line. They also focus on cost per lead, sale, and lifetime value of a customer.

Innovative commercial offer

In addition to being a specialist in social media advertising, Version 8 Media offers a complete digital marketing service to ensure that it is a one-stop-shop for its customers.

5. Social Media Marketing

Consumers already interact with businesses through social media, if you can optimize that interaction for them by generating leads and sales, you can make a business out of it.

Related: The Ultimate List of 101 SA Business Ideas to Get You Started

Before starting your social media marketing business, you must first see what is happening in the industry. Here is an example to help you understand the ins and outs of this industry:

Company Name : life marketing


About the company:

Lyfe Marketing is a versatile social media marketing services company. They create and manage top performing social media campaigns for their clients. They incorporate social media strategies to help businesses grow and achieve their goals.

Innovative commercial offer

In addition, Lyfe Marketing also offers website design services and search engine optimization services to ensure their clients get a complete marketing service.

6. Community Manager

Are you good at managing your social media followings? Do you have the right skills to do the same for a client? Before you start offering your business services, you must first see what is happening in the industry.

Here is an example of a social media company that will give you some insight into the industry:

Company Name : Social ICUC


About the company:

ICUC Social focuses on online community management services, which are now essential to keep social media channels engaged with customers. Having someone constantly monitoring your social media channels gives you an edge over others who only monitor during office hours.

Innovative commercial offer

In addition to their community management service, they will also help their clients create, grow and engage an authentic online community.

7. Social Media Customer Service Representative

Many businesses are directing their customers to their social media platforms as customer service or support channels to engage with their customers in a faster and more seamless manner. It only works for a business if it has responsive social media channels.

Related: Your Free Business Idea Evaluation SWOT Analysis Template

If you’re good at both social media and customer service, this might be the social media business idea for you. Here’s an example of a social media customer support rep business you can learn from:

Company Name : Influx


About the company:

Influx provides customer service with a comprehensive offering, 24 hours a day, 7 days a week, all year round. This means that no matter when their customers engage on social media, they will be there to respond.

Innovative commercial offer

Influx offers an a la carte pricing model for all of its clients, allowing them to support both start-ups and established businesses.

8. Social Media Writer

Are you good with words? Are you a talented social media user? You could sell your skills and become a social media writer. Before starting your business, you will need to see what other businesses are offering and how you can improve their services.

Here is an example of a social media company you can get information from:

Company Name : Hello SEO copywriting


About the company:

Hello SEO Copywriting features engaging social media updates, eye-catching images, headlines and hashtags, and posts designed to increase retweets and shareability. They also manage clients’ social media channels and proactively grow their follower count.

Innovative commercial offer

In addition to their social media offering, Hello SEO Copywriting offers website copywriting services, digital marketing services, and blogging packages.

9. Podcaster

Do you have a voice for the radio? Do you like talking and sharing interesting stories? You can start a podcast as your social media business.

Related: How to Start a South African Podcast

Before you start recording, you first need to know a little about podcasting and how to make sure you stay competitive in this creative space. Here is an example of a podcast business you can learn from:

Company Name : Dark stuff with Christina and Suann


Creation date : 2017

About the company:

Dark Stuff With Christian and Suann focuses on the theme of true crime, as well as horror movies and books and tragic accidents. This podcast is also available on many listening platforms to ensure that they increase their potential target market.

Innovative commercial offer

Selecting a niche topic means they appealed to a very specific audience from around the world and stood out in the crowd of podcast options. You won’t be able to engage an audience if you try to please everyone.

10. Content Strategist

A social media content strategist helps capture the interest of a company’s target audience. You can help grow your client’s business through a variety of online and social channels. Here is an example of a content strategy business that you can use to gain insight into this industry before launching your business:

Company Name : Satisfaction


About the company:

Contently provides practical, expert advice to create breakthrough content that will improve their clients’ brand perception and boost business performance.

Innovative commercial offer

In addition to their content strategy services, they also offer anyone visiting their site online resources to help them improve their content strategy. In doing so, it positions Contently as a thought leader in its space and gives it more credibility with current and future customers.

Related: 25 of the most successful business ideas in South Africa

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