Business ideas

Does getting high give you great business ideas? Yes and no, new study finds | Health Info

By Dennis Thompson Health Day Reporter

(Health day)

THURSDAY, February 4, 2021 (HealthDay News) – Entrepreneurs looking for new locations for “Shark Tank” might try a bit of cold frenzy, new research shows. But if investors are piling up, that’s another matter.

Marijuana use can promote higher levels of business creativity, helping innovators come up with wildly original concepts for new products and services, according to a new study published in the Entrepreneurship Journal.

But there is a downside: Sometimes these amazing new business ideas just aren’t feasible.

Take, for example, the weightless, gravity-free VR workout dreamed up by a weed-smoking entrepreneur who participated in the new study.

“It was really original. We haven’t seen this kind of idea more than once,” said lead researcher Ben Warnick, assistant professor of entrepreneurship at Washington State University Vancouver – Carson College of Business. “But it’s not immediately obvious how it could be executed or what kind of value would be there, unlike some people’s ideas, where they are very pragmatic at first glance.”

For the study, the Warnick team asked 254 entrepreneurs to individually come up with as many new ideas as possible for a theoretical business based on virtual reality technology.

Popular culture often associates marijuana with creativity, and some very successful entrepreneurs have claimed that the pot has helped spur some of their best ideas, Warnick said.

“Steve Jobs [Apple’s co-founder], for example, said that using cannabis really helped him feel relaxed and creative, helped him be more creative, so we thought we would put that to the test, ”Warnick said.

About half of the study participants regularly engaged in marijuana, using pot more than four times per week and almost 20 times per month on average. Such chronic cannabis use has been shown to have lasting effects, increasing a person’s impulsivity and free-thinking tendencies for up to a month, Warnick said.

After the brainstorming session, each entrepreneur identified an idea as the best concept they had come up with. A panel of experts then assessed the originality and feasibility of the idea, without any knowledge of who used marijuana or not.

“We have found that people who use cannabis regularly have more original but less achievable ideas compared to people who do not, but that these effects depend on motivation and experience,” said Warnick.

Pot users who had founded at least one business came up with original ideas that tended to be more achievable, even if they didn’t set the world on fire, research has shown.

On the flip side, relatively inexperienced entrepreneurs who were very passionate about coming up with new business ideas were most likely to come up with very original but wacky notions, Warnick said.

Psychiatrist and addiction treatment expert Dr Scott Krakower reviewed the study and called it “revolutionary” and “instrumental in demonstrating the role [cannabis use] can play on the feasibility with some ideas. “

“It’s critical for entrepreneurs not only to think creatively about an idea, but also to understand the value behind that idea and how practical it can be,” said Krakower, child and adolescent psychiatrist at Zucker Hillside Hospital. of Glen Oaks, NY

Researcher Warnick said that marijuana generally promotes originality, but detracts from feasibility.

“For an idea to be creative in a business context, you kind of need both,” he said. “Originality without feasibility doesn’t go very far, and feasibility without originality is just another mundane business idea.”

Overall, it might be best to just float your monster flag if you’re an entrepreneur who uses marijuana, Warnick said.

“When coming up with new ideas, it can be very beneficial if you don’t filter yourself out, don’t worry about feasibility – at least not at the start,” he said. “Academics who look at creativity say it should come first, that you should think big and come up with some really creative ideas that are original, and then worry about whether it will work later. You don’t want to prematurely screen an idea before it has a chance to really flourish or flourish.

Krakower said it might be helpful to pair sober people with marijuana users during brainstorming and concept planning sessions, so that highly creative but more achievable ideas float to the top of the pile.

SOURCES: Ben Warnick, PhD, assistant professor, entrepreneurship, Washington State University Vancouver – Carson College of Business; Scott Krakower, DO, child and adolescent psychiatrist, Zucker Hillside Hospital, Glen Oaks, NY; Entrepreneurship Journal, January 15, 2021

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