Do you need a business website – Michael Osland
When you start a new business, the first thing people expect to see online is your website. It’s not just about having a website, it’s about having one that explains to potential customers what your business is all about and shows that you know how to present information in an organized and engaging way.
The following steps will help you create a simple yet effective website for your business:
Step 1 – Find out what you need your website to do
There are many reasons people end up with a bad website: lack of preparation, lack of planning, lack of knowledge on how to set one up, or just plain laziness. It will be used to advertise the business through things like Google adwords copywriting, get more clients through search engines and send them to your site.
Make sure it covers ALL of your business information marketing needs before you take this step. Most small businesses go for a simple website builder platform due to time constraints, which can ultimately affect the overall look and functionality, making it appear inefficient when in fact, they got their priorities wrong in step 1, says Michael osland
Step 2 – Decide Which Website Building Platform To Use
There are a few factors to consider when choosing a website building platform: your budget, compatibility with the devices people will see it on (desktop, tablet, or mobile) and whether you want to upgrade at a later date. If you choose one of the many simple solutions, there will still be an automated cost each month for hosting this type of website solution and the option to upgrade.
There are free options out there, but make sure they offer enough services for what you need before you go for a free site builder program. Otherwise, if time is a factor, stick with a pre-designed template from Wix, Weebly, or Squarespace. These are predefined templates that you customize to suit your business.
Step 3 – Design the website says, Michael osland
Most website builder programs will have a drag and drop feature, which allows you to drag various page elements across the screen until it looks the way you want it to suit your business needs. Usually there are settings where you can customize options, fonts, colors, layouts, etc.
The best advice is to keep the design simple and make sure it integrates well with other aspects of your marketing sites, such as social media channels, which should include links to this site to reinforce the confidence of potential customers. Make sure all contact information, including your address, is available on the site so people know where they can go when needed. Visitors can come across poorly designed sites that appear unprofessional and amateurish. You don’t need to hire a professional web designer or developer to build your website. However, you should have it proofread by someone who feels comfortable doing it before posting it online.
Step 4 – Publish the site
The site’s post will appear in search engines within 24 hours, which is extremely important in gaining customers through organic search results. It is recommended that you post regularly to social networks like Facebook, Twitter, and Instagram while sending email notifications, including links to your published sites.
If you are marketing offline, make sure all business cards include at least one link that takes customers directly to your main contact page (preferably the home page).