A successful website can be a powerful business tool, especially if you plan to consolidate business processes, capture user insights, and grow your customer base. Your business can become a potential engine of business growth when you focus your attention on creating a well-optimized website with a solid architecture that successfully integrates your customer relationship management (CRM) tools with your Integrated Management Software (ERP system. There are a few areas that need to be considered when developing a top notch business website – Markets Herald outlines some important ones to consider in the guide below.
During the planning phase, you will need to determine who will have the authority to make changes to the website. If your website requires constant product updates or monthly price changes, it is worth investing in a Easy to use CMS accessible to everyone.
Businesses can make the mistake of leaving the website administrator only to the web developer, which leaves the business in hot water if it leaves the business. During the development phase, ask your developer to create dynamic sections that can be changed without hassle. Before launching, make sure that you and your employees receive adequate training. You need to have control of your website, as well as the ability to add additional pages if needed.
Search engine friendly
A website that has clear, prominent navigation call to action buttons, and a modern design will attract customers and rank well with Google. A good design will increase time spent on your website, which can increase inquiries.
To perform well in search engines and outrank your competition, make sure your developer follows search engine optimization best practices. Things to consider include site speed, clean code, image optimization, and navigation. Google crawlers catalog website pages to make sense of them – a well-planned website is essential for users and Google’s search engine crawlers.
Hire a SEO Content Specialist to help target keywords, meta tags and overall search engine friendliness. A content specialist can also provide regular keyword-targeted blog posts to increase website traffic.
CRM and ERP integration
For a more efficient and productive business, you should integrate your ERP system in your CRM. By doing so, you can link HR systems, purchase history, inventory, and other key data to gain customer insights. This will also allow customers to see real-time updates when the backend is automatically updated.
Integrating the two systems means you don’t have to invest in separate software systems for each service, which will help you save money. A refined process frees up time to focus on analyzing customer data and behavior to improve overall experience and conversions.
To achieve immediate sales and increase growth, it is important to have a payment gateway or to synchronize a Bank Account Balance API who can accept online payments. Let your customers browse and pay immediately without leaving the page to think about their purchase. A payment gateway also reduces the cost of credit charges.
Your business website should be dynamic and flexible, with the ability to integrate various systems and be able to grow. For continued growth, you need to invest time in building your website.