The purpose of this article is to discuss unique and creative marketing techniques for business owners. These marketing tactics will incorporate the use of technology to create innovative marketing strategies. The main idea behind these unique marketing ideas is that they focus on creating projects that really stand out using the power of new technologies. So here are some examples.
1. Use cross-channel marketing
Cross-channel marketing is a technique that combines two or more communication channels with the aim of creating meaningful communication, with positive results. The main idea is to use various communication channels such as social media like Facebook and Twitter, email marketing and integrating online advertising techniques into a cohesive message. Using cross-channel marketing allows you to engage your customers across all communication channels to create a dialogue that affects brand loyalty and engagement. It’s important to note that using cross-channel marketing doesn’t just mean sending information across multiple communication channels, it means creating an experience where each channel plays a part in reinforcing your brand’s overall messaging strategy. . It’s a way to use all available technologies to create a direct and measurable impact on your brand image.
2. Use of QR codes
QR codes or quick response codes are two-dimensional barcodes that you see appearing on websites, business cards, magazines, and any other surface you can add a graphic to. They are simple to use and very effective in generating interest. The idea is that they can be printed on almost anything, whether it’s a business card, a print advertisement or even an outdoor sign. When people scan the code with their phone, it will take them to various sources such as websites where they can find more information about your business or even make a purchase. It is important to note that the QR code reader may not be enabled on all phones, so you should experiment with the best ways in order to get people interested in scanning these codes if necessary. For example, you might want to create a QR code for a special discount offer that might appeal more to your customers. Also, using this technique doesn’t just mean redirecting people from one platform to another, as it’s a way to create an experience that involves using multiple platforms.
3. Integrate location-based marketing
Location-based marketing is a technique in which businesses strategically place advertising campaigns and advertising techniques in areas where their target market spends time. The idea is to create an experience with the brand using technology in order to reach consumers, creating awareness and engagement through various communication channels such as social media such as Facebook and Twitter, marketing by email and incorporating online advertising into a cohesive message. . With location-based marketing, it’s important to note that you can reach consumers in real time with traffic-generating messages. A successful example of this type of technology-driven marketing strategy is that implemented by Domino’s Pizza when it used location-based advertising through targeted geo-targeting to successfully encourage more customers to place orders online. It also makes it easier to track the effectiveness of your campaign.
4. Use AI for your business
AI or Artificial Intelligence can be used in your company to improve your customer experience by implementing chatbots, virtual assistants or voice recognition. It’s a way to use technology to create an intelligent business by creating automated systems that can automatically respond to your customers while understanding their needs and preferences. There are many ways to use AI, including some of the most important:
- Chatbots—Using chatbots on social media or on your website allows you to provide personalized customer support without having to hire an additional human resource. As they reduce costs, these virtual assistants also provide speed and convenience to all parties involved.
- Virtual Assistants – By allowing your customers to communicate with virtual assistants in real time such as Siri or Cortana, they will be able to organize their schedules and manage other activities such as booking trips or reserving restaurants without having to worry about looking for them online.
- Voice Recognition – This is relevant for e-commerce businesses as it allows customers to purchase goods by simply speaking into their phone. For example, Amazon’s Echo that only responds when you call its Alexa name can be used to play music, set an alarm, or even order products online.
5. Embrace video marketing
With video marketing becoming more and more popular every day, businesses are finding new ways to use this medium in order to reach their target consumers. Video marketing is a great way to advertise your business because it helps you deliver value to your target audience by making engaging videos that people will be willing to spend time on. There are different types of video marketing techniques available. For example, one way is to incorporate product demo videos, through which you can showcase your products in just about any setting or environment that makes them appealing. These videos also show how they work and the different ways they can be used. Another way to use video to market your products is through customer testimonial videos, where real users talk about their experiences with your brand and why they love it. Finally, company profile videos for e-commerce businesses help prospects understand what kind of values or vision you represent as a business.
6. Use gamification
Gamification is an exciting way use game mechanics to build customer loyalty through the use of points, badges and leaderboards. Such game mechanics create an immersive and engaging experience that makes the business or product more fun to use. Additionally, by providing your loyal customers with status symbols such as badges and trophies, you can give them a sense of accomplishment that will motivate them to stay engaged with your brand. This technique has been successfully implemented by companies such as Starbucks and Dropbox through their respective loyalty programs to increase customer engagement and retention rates. By doing so, it becomes easier for customers to progress through different tiers and unlock special rewards. Moreover, making your business a game gives you the opportunity to create a sense of competition among users and encourage them to get more referrals.
There are tons of business ideas out there that can help take your business to the next level. Thanks to technology, companies have been able to find new and innovative ways to market their products and services. The six examples provided above are just a few of the many types of marketing campaigns that can be beneficial for your particular industry. So if you’re looking to take your marketing strategy to the next level, here are some ideas you should consider.