Business website

5 Ways to Make Your Small Business Website More Engaging

  • Companies’ digital and social media strategies should inspire engagement and action.
  • Bold, creative content on a website is the best way to keep people engaged.
  • Encourage interaction by providing options that help direct visitors to a call to action.

The goal of everything website comes down to two factors: engaging a person and getting that person to act.

You need to create enough interest with visitors to keep them on your page. Failing to engage and get users to take action renders your website useless. What good is the little business site that does not encourage potential customers to call, buy or contact? What good is the e-commerce site that doesn’t get anyone to buy?

Your digital strategy is all about getting people to the site and getting them to stay on the site. What most people don’t realize is that every social networks the platform you can think of is basically a website. They are extraordinarily complex websites which are technically in the apps category, but they’re still rendered in HTML, CSS, and Javascript, read in a browser, and accessible anywhere the internet is accessible.

Social media keeps people engaged on their platforms more than any other type of website because it is their business model. They have invested hundreds of millions, if not billions, to make sure people stay glued to the screen and stay on their site.

There is quite a lot of psychology in these website designs to make them as addictive as possible. And while there is an ethical discussion to be had about the breadth of the line in the addictive nature of social media, we’d be foolish not to take lessons and apply them from the observations above. With their research, we can “hack growth” into what works and learn key lessons and exploit them for our own gain, without spending millions of dollars to do so.

1. Use dynamic content

In order to get people to visit your site regularly, you have to give them a reason to come constantly. Static content just doesn’t do that, because the nature of static content is to have a relatively unchanged page that you can permanently reference.

Dynamic content is more about information and entertainment. It’s about having a regular conversation with potential customers and being able to provide them with ongoing value and information that they wouldn’t necessarily think of. Blog entries are the types of dynamic content most commonly associated with websites, but there’s so much potential variety here that your site can embrace to give people value again and again. You can mix short content types, post video content from Youtube that you have created and also mix them in long posts.

Indeed, what you want to do is to have something that is constantly updated, but also varied so that the people who consult the site can consume the content in the format that they prefer the most.

2. Keep your content brief and give people a way to find out more

People scan content before committing to read, watch or listen. Not only is it a basic human tendency to scan before committing to reading anything, but it’s also a habit imposed on us by all social media and multimedia platforms. netflix gives previews of each show with highlights, Twitter only allows brief Communication, and Facebook messages reduce additional items until you click to see more.

Properly done brief content is powerful, authoritative and gives you expert status. When you’re able to consolidate complex ideas into small snippets and chunks of information that people can understand, that’s real expertise. Start with brief content and allow your audience to dig deeper into more information.

3. Your content should be visually appealing

Recently, while watching a friend of mine’s newborn son, he started having a crying episode. What ended up calming him down was the exposure to bright colors and lively colors. He was delighted with the vivid colors and movement on the screens to the point of fascination.

Adding a visual stimulus – even if it’s just changing the background color – improves engagement with your website because it makes something primordial in us say: ” Oh, what is it?

Social media makes heavy use of visual stimuli and movement to attract and keep Warning. You need to have strong and consistent visuals and cues.

4. Use a variety of content types

Different people have different preferences. Some people are readers, some are observers and some are listeners.

As a business owner, it’s not up to you to decide what content is best for your customers. On the contrary, your customers are going to have varied tastes. For me, I want to read things before watching or listening. That’s why I’m going to write content first, then make it into video and audio.

Allowing people to consume content the way they want means getting a very simple result: more conversions, more leads, and more customers.

5. Find ways to encourage interaction with your website

At the heart of it all, social media is interaction. Sharing on social media makes the other person become an active participant rather than just a member of the audience.

While social media interaction probably won’t happen on a small business site due to the nature of your site, you can learn from different platforms. Allow people to comment on posts and the content you publish. Actively encourage them like you do on social media. Add buttons to get people to like or share your content directly from your site to the social media of their choice. Provide plenty of call-to-action buttons. A number of these micro-interactions involve people and doing new things on the site, rather than just being a casual observer.

Ultimately, interaction moves people to action. If your website visitors take action, you’re one step closer to profit.


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