Business website

5 strategies for building an online portfolio that improves the performance of any business website


Opinions expressed by Contractor the contributors are theirs.

You are reading Entrepreneur India, an international Entrepreneur Media franchise.

Having a blog or website as a journal or an online portfolio can benefit a person, brand or business and it is an emerging trend that many now prefer over resumes.


Whether you are starting a blog as a hobby, to showcase your skills and knowledge, or to promote a product or service, a website offers multiple opportunities for online exposure, monetization, and success. It can also be beneficial to revitalize an existing business website.

However, there are some strategies to consider when starting a blog as an online portfolio that will eventually turn into an online business, generate income via the web and as a digital entrepreneur you need to build an online portfolio using all of the expert strategies outlined in this article to successfully stimulate and support other business websites just like i do with my fernandoraymond blog. com, by crossing my shopping websites. and

Some Easy Steps to Create an Online Portfolio First

According to an Optinmonster study, blogs are considered the fifth most trusted source of information online, and about 77 percent of Internet users worldwide read blogs. And over 35% of all webmasters use WordPress as their preferred blogging platform.

So this article focuses on strategies for WordPress websites and portfolios as it is also very SEO friendly and the platform preferred by many including me as I build all my blogs and websites with WordPress.

Starting a WordPress blog is easy, and you can read SeekaHost’s complete website building guide on the blog, if you need step-by-step advice. However, with innovation SeekaPanel, a new web hosting control panel, it’s easier than ever to set up an online portfolio with these simple steps:

  1. Think about a domain name for your wallet, which obviously could be your name / brand name, and see if it’s available when you register a domain in (you need to register on the SeekaHost App portal first. ).
  2. Buy the domain and web hosting of your dreams to host your domain. For WordPress sites, the most suitable hosting is WordPress hosting.
  3. Install WordPress and get your domain live in under 60 seconds in the app.
  4. Log into your WordPress account and start building your portfolio with WP Portfolio theme, your information and relevant content e.g. blog posts about your work, background, skills etc.

Now is the time to take a careful look at the following 5 strategies for your online portfolio to make sure it benefits your other business websites or blogs or your start-up and new brand or independent business.

Research your blog audience and keywords

Your career or work should be reflected in your online portfolio; However, it shouldn’t be just about you. People search the Internet for information to get their questions answered. Cut down on a genre you’re passionate about or even a specific topic, focusing on quality blog content that’s unique, not quantity.

Try to develop an authentic voice in your writing to convey your unique personality to others. If you want to establish yourself as an expert in your field of work or blog on topics related to your company’s website or brand, use SEO analysis tools such as Keyword Planner. Google to narrow down your target audience and the searches they perform on search engines. This will help you cover their questions on your portfolio so that they effectively find your content.

You can see how the blog posts on answer questions like “how to become an Internet entrepreneur” or “how to make money blogging” to get an idea.

Personalize your portfolio

The beauty of the WordPress blogging platform is that it is easy to customize and configure. It is therefore also suitable for beginners. You can create a successful blog with all the features you love such as contact forms, pop-ups, videos, photo gallery – WordPress offers endless options through its themes and plugins.

The benefit of building and customizing a website with a self-hosted platform is that you own it when you buy the domain and web hosting. You can even have it custom built with the help of a designer or web developer to give it your own unique look. On the homepage of, you can see that it has published eBooks, YouTube channel videos, and the story of an SEO expert who started digital marketing agency ClickDo Ltd. and the web hosting company SeekaHost Ltd.

You need to add elements of your own background and expertise to your portfolio homepage so your visitors know exactly what they can find here and what you have to offer. Personalization will help you make your brand or business stand out from your competition with your own logo for example.

Share high quality content through an engaging blog design

In all aspects of life, quality is key, and you shouldn’t compromise on your wallet as it will be the gateway to everything people can find about you online.

The blog design you choose for your online portfolio should be simple and clean, well organized, and appealing to your readers. Depending on your area of ​​work, the theme may have a specific aspect, for example, if you work in technology, it may have a very formal and structural aspect, while a school path may be highlighted by a rather playful aspect. . However, it is advisable to try not to use dark, pale or neon color combinations and to use basic fonts that are easily readable. Presenting a mobile-friendly design will increase the number of views and visitors to your portfolio as a large number of people tend to use cellphones and tablets compared to their computers these days.

But other than the first impression, your readers will only be loyal to you if every article has engaging and informative copy that they’re happy to come back to. Before you post anything, make sure it’s worth reading and relevant to your readers by again doing keyword research in your niche on relevant topics, news, and developments. Writing blog posts is different from writing emails or journaling and online readers prefer rather short and compact content with a clear structure through headers and images. You can learn how to create SEO optimized content through online courses on the SeekaHost University e-learning platform and find helpful blogging and SEO tips through

Search and reach

Carrying out research and outreach activities is a primary factor in creating a successful online portfolio that will stand out. You should know that creating high quality content for an online audience is unlike any other form of distribution.

Research and learn the basics of SEO; the use of search engine optimization (SEO) will allow your blog to be found for the most requested keywords in your industry. Do extensive research on other posts covering your topics and reach out to other bloggers or authors in your niche for possible collaboration. Getting mentioned with a backlink to your website as well will boost your blog and any other business website you are also linked with through your portfolio and they can rank higher on search engines while gaining authority.

Do not give up

Being patient is the key ingredient to building a successful website. No one starts a blog and immediately succeeds. It involves a lot of hard and consistent work including updating blog posts, blog pages, images, videos, and any other content featured on the portfolio website. Your readers are looking for regularly updated and new content that provides them with valuable information. Organizing and managing it is not an easy task, but with the SeekaPanel, where you can not only host your blog but also track its performance through Google Analytics and Clicky, you will be able to access live data from your website that you will help you make decisions about your content.

As an SEO expert, I often use Clicky through the app to check which blog posts are most viewed and which countries most readers are from. Based on this information, the next articles are selected to ensure that the content remains relevant and popular to attract several thousand visitors per month.

Final thoughts

In the digital age, each person should have their own online portfolio as an online presentation of themselves in their field, exactly as they wish to be portrayed. A WordPress website or blog can offer exactly that, as well as support with additional business websites. The portfolio in the form of a blog where you share your ideas, knowledge and skills can be linked to the content of your other related websites and give it a boost while the portfolio can drive even more potential customers to your mark. Use your persona and establish yourself as an expert in your field to gain credibility and your business can only benefit, both online and offline.

Source link