Business website

5 benefits of a small business website


One of the main assets of a small business is its website.

Websites have proven essential in keeping small businesses operating amid the COVID-19 pandemic. Customers can find your business through search engines, learn more about the steps businesses take to keep them secure and make purchases.

For businesses that are brick and mortar storefronts in particular, having a website can be a great contingency plan for any unforeseen circumstance. Your storefront may be temporarily closed, but the website will still be open – and their customer service team is ready to help your customers.

What Are the Other Benefits of Building a Website for Your Small Business? Here are five more benefits of having an updated small business website.

1. Websites establish the credibility of the business.

Think of your small business website as your official online presence. This space allows you to share more about your company in addition to its offers and services. You can provide insight into your company’s history, its team members, its value proposition, and the mission statement that guides the business.

The more you are able to embed your business story on the website, the more customers – new and existing – will begin to build trust in your business. You can build your credibility and make a solid first impression with an optimized, updated, and good-looking small business website.

2. Improve search rankings.

One of the easiest strategies you can implement for customers to find you online is to optimize your website for SEO. Relevant keywords and texts used on your website will allow customers who search for those keywords to find you. This helps improve your SEO ranking through search engines like Google and allows your business to increase its ranking using these keywords.

3. Gather important customer data.

Who are your clients ? Through the integrated analytics part of your website, you can learn more about the types of visitors that come to your website.

For example, did they find you through a specific search engine? What types of content or pages do they spend the most time on? How many unique visitors come to your website? Do you know what the bounce rate of some pages looks like? Using this data can help you identify those customers and strategize on ways your business can improve their experience.

Plus, a small business website can help generate leads. If you ask customers for their email address, for example, you can provide them with a free email newsletter or discount code to thank them for signing up with you. Customers who have had a satisfactory shopping experience with you can recommend their friends to visit your website and sign up with their emails for these special offers. It helps you develop a mailing list for email marketing campaigns and keep generating leads.

4. Establish your professional reputation.

Use your small business website to include information that helps your business be viewed in a positive and professional light.

  • Get your preferred domain name.
  • Set up a work email address.
  • Include your business phone number and mailing address. This is usually kept under the contact tab.
  • Share the address and hours of operation of your business’s brick and mortar stores.
  • Synchronize your social media accounts.
  • Consider adding chatbots or live chat. This allows you to interact and interact with customers in real time.
  • Share positive reviews on sites like Yelp and Trustpilot.
  • Highlight favorite media mentions.
  • Advertise job vacancies and employment opportunities with the company.

5. Become a thought leader.

Customers want to know they are working with a company that they trust and understands the ins and outs of their industry. There are several aspects of your website that can be used for thought leadership purposes.

Use the Company Blog to share company news and to write articles that answer frequently asked questions or provide advice on a certain topic. Create and share social media content that lets you engage with customers and fans. You can also consider starting a vlog or podcast to reach more new customers and share more of your existing knowledge and ideas in the industry. This type of content not only promotes the business, but helps build a solid reputation as a thought leader.

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