Business plan

2021 MVNO (Mobile Virtual Network Operator) Business Plan and Financial Modeling Tool (Microsoft Excel) and Support Research


Dublin, September 22, 2021 (GLOBE NEWSWIRE) – The report “MVNO Business Plan with Financial Modeling Spreadsheet 2021” has been added to offer.

This is a comprehensive business plan based on the launch of an example Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the business launch plan, including market assessment, financing needs, financial analysis, market segmentation and product differentiation. A go-to-market plan, distribution and replenishment plans, MVNO comparison and more are also included. The main benefit of this report is to aid in the development of an MVNO launch and to help validate existing plans.

MVNO Business Plan Financial Modeling Worksheet

Why build your financial assessment from scratch? This includes an Excel spreadsheet with financial modeling including:

  • PL

  • COG


  • HR costs

  • Cash flow

  • Other costs

  • Drivers and revenues

  • Graphics and summary

This detailed and functional Excel spreadsheet provides pro forma information for a five-year projection based on assumptions for Contendus. The spreadsheet provides both data points for analysis as well as a format to model your own metrics for a financial assessment of your MVNO business plan.

Launching an MVNO involves careful planning and an understanding of competitive threats and opportunities. Understanding the competitive issues, opportunities and challenges depending on the type of MVNO is the key to success. A critical aspect of any MVNO’s success is its wholesale negotiations with the host mobile network operator (MNO). As a result, MVNO’s business plan includes modeling and negotiation strategies for contracting with mobile network operators. This includes pricing structures, cost plus models, pros and cons, how to implement, and more!

The MVNO business plan also includes an assessment of wholesale incentives, a reconciliation process, and macro and micro environmental aspects to consider when defining a trading strategy. It also includes a sample Service Level Agreement (SLA), modeled from actual operational MVNO SLAs, which can be customized to meet unique service management requirements.

With the purchase of this report at the multi-user license level or higher, you will have access to an hour with an expert analyst who will help you relate the report’s key findings to the business issues you are addressing. This must be used within three months of purchase.

Main topics covered:

1. Summary

2. Overview
2.1. Deals
2.2. The strategy
2.3. The market
2.4. Management
2.5. Finances
2.6. The mission of the company
2.7. MVNO Criteria
2.8. Exceptions

3. The company
3.1. Analyse of needs
3.2. Description of services
3.3. Target market
3.4. Initial services: main drivers of revenue
3.5. Potential future services: additional sources of income
3.6. Distribution, purchase and top-ups
3.7. Starter pack
3.8. Handsets and equipment
3.9. LTE system and SIM card
3.10. Website and user interface strategies
3.11. LTE, 5G and future technology enhancements
3.12. Back-office and customer service
3.13. Mobile network operator requirements
3.14. Regulatory issues
3.15. Churn rate considerations

4. The opportunity
4.1. Opportunity
4.2. Strategy
4.3. Procurement and management
4.4. Infrastructure
4.5. Multi-IMSI approach
4.6. Multi-network VPN
4.7. Security and control
4.8. Forecast

5. The market
5.1. US wireless market
5.2. Prepaid Services Market
5.3. Wholesale communication services
5.4. Essential negotiating factors
5.5. Configure Cost Analysis
5.6. Use and control of terminals
5.7. Network use and control

6. Marketing plan
6.1. Overview
6.2. Marketing strategy
6.3. Initial market segments and strategic considerations
6.4. Partnership and co-branding
6.5. Loyalty program
6.6. Migration strategy

7. Financial overview
7.1. Revenue streams and cost considerations
7.2. Increase in income
7.3. Financial projections
7.4. Funding
7.5. Exit strategy

8. Extensions and upgrades
8.1. Selection criteria
8.2. The technical requirements
8.3. Other factors

9. Potential market segments

10. The management team and partners
10.1. Management
10.2. Board of directors
10.3. Operational partners

11. Competition
11.1. Prepaid players
11.2. Prepaid Market Assessment

12. Outlook for the MVNO market
12.1. Overview
12.2. Global Outlook and Forecasts
12.3. MVNO pilots in Europe
12.4. MVNO pilots in the United States
12.5. MVNO pilots in the Middle East
12.6. MVNO pilots in Asia-Pacific

13. MVNO Case Studies

14. Conclusion

15. Annex
15.1. Organizational structure of the cellular operator
15.2. Contact with MNOs
15.3. Development strategy

For more information on this report, visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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