Has there been a better time to start a digital business? We do not think so. Sure, online businesses have been around for years and of course have been very successful in the past, but now seems like the best time to be for a variety of reasons. On the one hand, the number of people who have bought something online in the past year – due to being stuck at home – means that there is now an even bigger market. Second, people are slowly starting to shift away from the big guys and turn to small digital businesses. Third, you can be up and running with limited cash.
However, just because now is the right time to start a digital business, it doesn’t mean that success will automatically come your way. This will not be the case. In order to turn visitors into customers, it is important to convey an image of trust. And for that to happen, you will need to make sure you have a credible website. In this blog, we’re going to look at a few ways to give your website credibility – and none of them are too complicated or difficult.
We all make judgments; it’s just human nature. When someone comes to your website, you hope they like what they see because if they don’t like it, they’re unlikely to stick around long enough to see what you are offering. While there are various elements that will make your website attractive, the most important factor will be your design. If you get this item right people will stick around. Although you can design your website on your own, if you have no experience in this area, it will be best to outsource the work to a professional web design company. They will make sure your site looks modern and meets the latest standards.
No dead links
It is important that visitors understand that the site is actively managed. You could have a great website, but if someone thinks it’s been around for years without any updates, then there will be room for doubts to grow. While there are a lot of things that could lead a visitor to mistakenly believe that a site has been abandoned, the main culprit will be dead links, and especially if the dead link is on an important page (like the one that appears on your main sections). It may also suggest that the website is run by amateurs rather than a professional company.
Everyone looks at different things when they visit a website. You could focus on the interplay between the colors and the design of the site. Other people will focus on the words. As such, it’s important that every facet of the website is waterproof because you don’t know what people are looking at. Websites can often fall somewhat with their written copy. If your site contains many important spelling and grammar errors, it will be normal that doubts begin to arise. If you’re not an expert writer, consider hiring someone to do the job for you. It will make a difference.
High quality photographs
In addition to your website copy, it will be important to look at what photographs you select for your website. Too often people go for whatever is most readily available – by which we mean essentially free. And this approach could result in poor quality photographs. There are websites where you can find royalty free images, but even though they are of high quality, you need to be careful when using them. Because they are free, many companies end up using them for their website. The result is that you see the same photos over and over again. So even if you find a high quality image, think twice before using it, just in case it’s something that already exists on the web.
Your website may look good, but website visitors know the appearance can be deceptive. If you want your visitors to believe in you, you’ll need to offer a little more than just surface presentations. You will need to show them who you are after all of the design is removed. One way to do this is to have a deep enough page ‘about us’. There you can tell the world who you are, including where you are from, why you do what you do, and more. It is this information that will tell your visitors that you are not just another website, you are unique.
Overall visitors might like your website. However, even if it does, there will still be times when someone wants to get in touch to discuss an issue. If your website doesn’t provide any information on how they can do it, it will be a mark against your site. There are a lot of things you can do to make it easy for your visitors to contact you. For example, you can provide your phone number, company address, email address, and social media channels. To take it a step further and make it even easier for your customers to talk to you, consider getting website chat software. This will allow your visitors to communicate with you as easily as one, two, three.
If there’s one thing that keeps people from spending money online, it’s security concerns. And that’s justified enough – there have been numerous security holes in recent years. As such, it’s important that your visitors trust that you will take good care of the information they provide to you. You can ensure this is the case by having all of the latest security certificates for your site. You’ll also want to include your data processes in a policy, so your visitors know exactly what you’ll be doing with the information they’re providing.
Lack of boring features
You will have your own ambitions and goals with your website. But it’s important to remember that your clients might disagree with the methods you use to achieve these goals. Sometimes website owners use tactics that can turn their visitors away. For example, if you use dark patterns, have multiple pop-ups, autoplay videos and things like that then there will be doubt in the eyes of your visitors. Perhaps the biggest doubt will be why you treat your visitors with such disdain. Remember, your visitors don’t have to volunteer their time, so make sure you treat them well or, at the very least, don’t annoy them.
Reviews and testimonials
It is all well and good to tell the world what you are. But it will be even better if someone else does. A great way to build your credibility with your audience is to post reviews and testimonials on your website. It doesn’t have to be too complicated; a few lines here and there will do. Studies have shown that people accept judgments from strangers almost as much as their friends and family. Placing testimonials on your website should only be subtle, but it will have a big impact.
Share your expertise
It’s important that you let your visitors know why they should trust you. After all, there will be a million websites they can visit – why should they stick with you? Because, as long as you’ve started the right business, you’ll be an expert at what you do. However, this is something you will need to promote. You might know that you are an expert, but your visitors won’t automatically know it. You can give them this information by giving expert advice and information on your website. For example, you can host a blog. If they read this then they will know they are in the right place.
Credibility via connection
If you’re in the service industry, it might be a good idea to highlight some of the other brands you’ve worked with. This will, of course, be particularly relevant if you’ve worked with big names. Another option is to have case studies. With them, you will go over some of your past work in detail, including the project, how you approached it and the end result.
Your visitors should receive a consistent message when they are on your website. Take a look at all the pages on your site. Do they all make sense? Do they go together? The color scheme and general tone should be the same on each page. This is your digital Branding. Having a strong branding image on your website will let your visitors know that it has been well thought out. After all, you can’t create a cohesive look across multiple pages without a lot of thought and planning.
Your visitors need to trust you if they want to become customers. By following the tips we’ve outlined above, you’ll have a much better chance that your visitors will fully engage with your site. And that, of course, is much better than if they had any doubts, which would obviously distract them.