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10 tips to improve and promote your small business website

There are so many factors that go into creating an effective small business website. From your design to the promotion methods, the work never stops. If you’re looking to improve online hosting for your business, read these tips from members of the online small business community.



Understanding These Web Design Statistics

Businesses should update their websites periodically to keep up with trends and usability standards. Understanding how other businesses view their web design can help you better leverage your own online strategy. To verify this Blogging Wizard post by Lyndsay Liedke for facts and statistics. Then go to BizSugar to see who are the members saying.

Dive Into Your Bounce Rates

Bounce rates describe how often people who visit your website or open your emails immediately click. There is more information to unbox behind these numbers, like the difference between hard and soft bounces. Irina Maltseva dive into this concept in the Hunter blog.

Gather ideas for your business blog

Blogging can be an effective way to bring in traffic and build credibility for your website. However, it can be difficult to decide what to write. In this mostly blog post, Janice Wald actions business blog topics that you can use for inspiration.

Follow chatbot trends

Chatbots are fast becoming a popular way to bring easy customer service to corporate websites. Since technology is constantly changing, it’s a good idea to keep an eye on what other companies are doing in this area. This Bot My Work post by Sanya Aru characteristics business trends and statistics in 2021.

Use These Content Marketing Strategies For Beginners

Content marketing can benefit businesses anytime. Even the basics can help new and established businesses get the most out of their website content. Read this Digital Success article from Joe Smith for content marketing tips for newbies. Then consult the comments on BizSugar.

Integrate video into your content marketing strategy

Many businesses include text and photos on their websites. But video is a big part of the future of content marketing, like Craig Evans Explain in this message Missinglettr. So include videos in your website to meet consumer expectations.

Prevent digital fraud with new technologies

Cybercrime can target small business websites and various technological devices. Protecting these assets is critical to securing customer data and proprietary information. Fortunately, new technological tools are constantly being created to help you. This SmallBiz Technology article by Becca Williams offers have a look at a few options.

Start an online store

Some businesses build all of their revenue stream around an online store. But others use it as a secondary source of income. If you are looking for ways to increase your income and add extra functionality to your website, ecommerce may be the way to go. Neil patel Explain how in this post.

Leverage links in your content marketing

When promoting a small business website, many marketers primarily focus on inbound links. But the links you include in your own content can also have a big impact. In this Moss Media article, Nikola Roza dive into how the link-and-connect technique can benefit businesses.

Improve your conversion rates

Promoting a small business website isn’t just about driving traffic. You also need to convert that traffic into actual sales. In this position of CEO of SMEs, Mansi Rana explore some ways to do just that.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: [email protected]

Image: Depositphotos



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